Course curriculum

  • 1

    Intro

  • 2

    CHAPTER 1: FACE YOUR FEAR

    • Face Your Fear
  • 3

    CHAPTER 2: DEFINE YOUR BRAND. Section 1: What Works For Me

  • 4

    CH2 Section 2: The Science of Going Viral

    • ✦The 10 Emotional Triggerpoints✦
    • ✦Everything is A Remix✦
  • 5

    CH2 Section 3: What Works For You

    • ✦Define Your Own Brand ✦ EXERCISE
  • 6

    CHAPTER 3: CREATE YOUR BEST CONTENT. Section 1: Pre-creation prep

    • ✦Intro/What type of content should we create?✦
    • Equipment
    • Music (copyright violation solutions)
    • Research Your Biggest Inspirations
  • 7

    CH 3 Section 2: How to create simple but groundbreaking performance videos

    • ✦Step One: Shoot Some Experimental Videos✦
    • ✦Step Two: Analyze the Seven Story Telling Elements. 1. Lighting✦
    • ✦2. Background/Location✦
    • ✦3. Appearance of Performer✦
    • ✦4. Performer In Relation To Camera✦
    • ✦5. Performance itself✦
    • ✦6. Audio✦
    • ✦7. Synergy of the Elements✦
    • Step 3: Editing
    • ✦Step 4: Rinse Refine Repeat✦
  • 8

    CH3 Section 3: Other types of content creation

    • BONUS: Informational Videos and Tutorials
    • Promo Videos, Live Performance Content, and Reels
    • Photos, flyers, blogs, websites, etc.
    • BONUS: Advanced Performance Video Creation
  • 9

    CH3 Section 4: What To Do With Our Content Once It Has Been Created

    • Picking a Handle
    • What Platforms Should We focus on? Pt. 1: Facebook, Youtube, Instagram
    • Platforms, Pt 2: Tik Tok, Twitter, Twitch, Reddit. How to Prioritize Platforms
    • Optimizing our Posts: Presentation
    • Optimizing Our Posts: Time Relevance
    • Optimizing Our Posts: Search Engine Optimization
    • How Often Should we Post?
  • 10

    CHAPTER 4: GROW YOUR AUDIENCE. Section 1: Authentic Growth Tactics

    • ✦Locate Your Audience's Online Hang-Outs✦
    • ✦Define Your Audience✦
    • ✦Locate Potential New Audience Members✦
    • ✦Collaborations✦
    • ✦Other Audience Growth Tactics (Cross-promotion, Reddit, traditional media exposure)✦
  • 11

    CH4 Section 2: Reframe Your Objective

    • ✦ How to Know When We have a Real Audience, and How to Maintain our Audience ✦ Successful Content-Creation Checklist ✦
  • 12

    CHAPTER 5: BUILD YOUR REVENUE STREAMS. Section 1: An Overview of the Best Revenue Streams

    • ✦Intro✦ FREE PREVIEW
    • Affiliate Marketing/Brand Ambassadors
    • Brand Deals/Sponsorships
    • Video Licensing and Stock Footage
    • Video Lessons and Online Coaching
    • Membership Platforms
    • Selling Our Own Product
    • Using our Online Content to Attract Gig Opportunities
    • Live Events and Retreats
    • Monetizing Directly Off Platforms
  • 13

    CH5 Section 2: Choose Your Revenue Streams

    • Choose Your Revenue Streams
    • Authentic Revenue Building Brainstorm Worksheet
  • 14

    CH5 Section 3: Authentic Marketing Strategies

    • chapter 5 section 3.1 Using Content to Market
    • Lead Magnets and Email Lists
    • Testimonials
    • Ads
    • Psychology Tips For The Ethical Marketer
  • 15

    PS: THE DARK SIDE OF SOCIAL MEDIA

    • The dark side of social media